The year was 2001. ‘The Lord of the Rings’, ‘Harry Potter’ and ‘Shrek’ dominated on the big screen while ‘Sex & The City’ and ‘The Sopranos’ ruled the small screen ratings. Janet Jackson’s ‘All For You’ enjoyed a long run on the charts. Apple Computers released the innovative ‘Ipod’! It was also the year Sound Travels was born.

The intention was to create a unique service orientated travel agency, catering to niche entertainment industry clientele (film, tv and music) and associated creative businesses, as well as select VIP individuals.

On September 11, 2001, a few months after Sound Travels opened for business, al-Qaeda terrorists attacked the USA, forever changing the global travel industry landscape. Despite this set back with the travel recession that ensued, that same year, we were working on our first major music concert tour of New Zealand – Robbie Williams (who performed to sell out crowds across New Zealand, breaking all previous concert ticket sales records at the time). And our passion continues, having worked on countless music tours, tv series and feature films and tv commercials, with the expansion into corporate and luxe holiday travel.

The Team


Paula Pram | Managing Director

Paula has enjoyed an extensive career in the travel industry in New Zealand which was furthered by a move to London for three years in the late 90’s, working predominantly on extremely demanding merchant bank accounts, while continuing her travel adventures that a convenient London base afforded (known otherwise as the Big OE).  Returning to New Zealand, Paula established Sound Travels – her passionate business endeavour and is mum to her fabulous 13yr old son Logan Kahurangi.

Richelle Hewitt | Travel Manager

Richelle has worked a number of years in the travel industry in both New Zealand and in London also (yet another Big OE traveller).  She has worked in both the corporate sector, predominantly working with Trade Fairs and in the leisure sector, making dream holidays a reality for discerning clients. More recently, Richelle graduated in 2015 from AUT with a Bachelor of Arts, majoring in Event Management and Tourism and remains a constant global traveller!